Heya, I'm Fred — a product design leader that inspires teams and designs impact.

Introduction.

I design software, mentor, and lead teams of incredible people. Thanks to my 20+ years of experience in management, design, and development my work is built on a solid foundation.

Organizations I've had the pleasure to collaborate with

Design Values

Design Leadership

I nurture design cultures by empowering diverse teams and fostering strong relationships, resulting in design practices that people are excited to join and contribute to.

Problem Solver

I'm passionate about collaborative problem-solving and finding opportunities. I leverage my workshop expertise to guide teams towards innovative solutions.

Product Designer

I love design! With an eye for detail and experience leading all phases of the strategic design process I bring a comprehensive skillset to every project.

People Advocate

Empathy is my superpower. As a designer and a leader, I embrace the beautiful messiness of human nature, crafting experiences that connect on a deeper level and contribute to a better world.