Heya, I'm Fred — a product design leader that inspires teams and designs impact.
Introduction.
I design software, mentor, and lead teams of incredible people. Thanks to my 20+ years of experience in management, design, and development my work is built on a solid foundation.
Selected Work
Beyond Pixels: Design Leadership
How I empower teams to elevate design while driving business growth in competitive markets.
ArtU LMS: Designing Habit-Forming Experiences
We transformed a confusing college LMS into an engaging platform that cultivates positive habits, leading to a 32% increase in retention and 71% improvement in task completion.
Y&H Creative Lab
Leading a startup design lab that delivers design solutions for top-tier clients like Lucid Motors, Autodesk, Nasa, Audi, and more.
Organizations I've had the pleasure to collaborate with
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Design Values
Design Leadership
I nurture design cultures by empowering diverse teams and fostering strong relationships, resulting in design practices that people are excited to join and contribute to.
Problem Solver
I'm passionate about collaborative problem-solving and finding opportunities. I leverage my workshop expertise to guide teams towards innovative solutions.
Product Designer
I love design! With an eye for detail and experience leading all phases of the strategic design process I bring a comprehensive skillset to every project.
People Advocate
Empathy is my superpower. As a designer and a leader, I embrace the beautiful messiness of human nature, crafting experiences that connect on a deeper level and contribute to a better world.
