Heya, I'm Fred — a product design leader that inspires teams and designs impact.
Introduction.
I design software, mentor, and lead organizations of incredible people. My work is built on a solid foundation of experience in leadership, design, and development.
Selected Work.
Beyond Pixels: Design Leadership
Elevating design by empower teams and driving business growth in competitive markets.
ArtU LMS: Designing Habit-Forming Experiences
Transforming a SaaS based learning platform into an engaging platform that cultivates positive habits, leading to a 32% increase in retention and 71% improvement in task completion.
Y&H Creative Lab
Leading an exciting design lab that delivers solutions for top-tier clients like Lucid Motors, Autodesk, Nasa, Audi, and more.
Organizations I've had the pleasure to collaborate with
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Design Values.
Design Leadership
I nurture design cultures by empowering diverse teams and fostering strong relationships, resulting in design practices that people are excited to join and contribute to.
Problem Solver
I'm passionate about collaborative problem-solving and finding opportunities. I leverage my workshop expertise to guide teams towards innovative solutions.
Product Designer
I love design! With an eye for pixel perfect detail and experience leading all phases of the strategic design process I bring a comprehensive skillset to every project.
People Advocate
Empathy is my superpower. As a designer and a leader, I embrace the beautiful messiness of human nature, crafting experiences that connect on a deeper level and contribute to a better world.
